Among businesses and marketers, Instagram has been notoriously difficult in that there are very few places where you can give a URL, to your website for example, and have it actually work as a link. For most people, the only place to have a link is still the bio or a paid ad.
But business accounts with over 10 thousand followers can share links in their stories.
What’s the big deal? Now you have one additional option to direct your audience to your website and you don’t have to pay for it.
To do this, simply create a new story from your home feed and click on the chain link icon at the top of your screen. Instagram gives you the option to preview the link to ensure it goes to the correct website.
And that’s it! Now you can direct more precious traffic to your site at no additional cost.
If you haven’t reached 10k yet, consider having a free consultation with us. We'll give you more than one way to do this and not all of them cost money!